Privacy Policy

1. Introduction

Alpha Moisture Systems takes your privacy seriously. This privacy policy covers how Alpha Moisture Systems Ltd (Data Controller/Data Owner) treats the personal information that you provide when using the website Personal information means any information that can be used to identify an individual, including, but not limited to, your name, address, email address and other information that is not otherwise publicly available. It does not include anonymised data.

Our privacy policy is subject to review and can change at any time to maintain compliance or improve customer service levels; modification and release dates can be found below. We encourage website users to regularly check this page to ensure they are happy with any changes. By using our site you consent to our privacy policy and warrant to us that you are over 13 years of age.

We value your opinion. For any comments or questions regarding this privacy policy, please contact us at:

Alpha Moisture Systems Ltd
Alpha House
96 City Road
West Yorkshire

Company No: 03902302

Tel: +44 (0)1274 733100
Fax: +44 (0)1274 733200
Email: [email protected]
Contact Form: Click Here

This Policy was last modified on 21/11/2019.

2. Collection of Personal Data

We collect personal information from you when you register on our site, place an order, subscribe to our newsletter or fill out a form.

When registering or using forms on our site, as appropriate, you may be asked to enter your: name, e-mail address, company/trading address, phone number and country. You may, however, visit our site anonymously.

Alpha Moisture Systems automatically received and records information on our server logs from your browser, including your IP address, cookie information (see below for further details) and the page you request.

3. Use of Personal Data

Any of the information we collect from you may be used in one of the following ways:

  • To personalise your experience : Your information helps us to better respond to your individual needs.
  • To improve our website : We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To improve customer service : Your information helps us to more effectively respond to your customer service requests and support needs
  • To process transactions : Your information, whether public or private, will not be sold, exchanged, transferred or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
  • To send periodic emails : The email address you provide for site access, subscriptions or order processing will only be used to send you information and updates pertaining to your requests and orders.

4. Protection of Personal Data

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server where all information is transmitted via Secure Socket Layer (SSL) technology.

While appropriate security measures are in place to control physical, electronic and managerial processes, Alpha Moisture Systems cannot guarantee that personal information will never be disclosed in a manner that is inconsistent with this policy.

5. Disclosure of Data to Outside Parties

We do not sell, trade or otherwise transfer your personally identifiable information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business or servicing you, so long as those parties agree to keep this information confidential. We may, for instance, pass your requests for information or support to our trusted distribution partners overseas. If we have any concerns regarding the safeguarding of your information on transfer to a third party, we will request your explicit consent before proceeding.

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, protect our or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.

6. Retention of Data

We retain personal information only for as long as is required to fulfil the uses of the information as set out above. This includes compliance with appropriate accounting, reporting or other legal requirements.

For tax purposes the law requires us to keep personal information regarding our customers for six full years after they cease to be customers.

7. Legal Rights

Under the Data Protection Act 1998, you have certain rights regarding your personal information. These include the right to access, correct, erase and otherwise restrict the personal information which we hold regarding you. If you wish to exercise these rights, please contact us at [email protected] and we will be pleased to assist you.

8. Google Analytics

The services contained in this section enable the Data Owner (Alpha Moisture Systems Ltd) to monitor and analyse web traffic and can be used to keep track of user behaviour.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilises data collected to track and examine the use of this application, to prepare reports on its activities and share them with other Google services. Google may use data collected to contextualise and personalise the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out

Cookie Policy


This cookie policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences.

You can, at any time, change or withdraw your consent from the Cookie Declaration on our website. Your consent applies to the following domains:

What are cookies?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyse what works and where it needs improvement.

How do we use cookies?

We use cookies to save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly.

What types of cookies do we use?

  • Essential : Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account.
  • Statistics : These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. These data help us understand and analyse how well the website performs and where it needs improvement.
  • Functional : These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing contents on the website on social media platforms.
  • Preferences : These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

How can I control the cookie preferences?

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more out more on how to manage and delete cookies visit